Research
This page contains all the academic research in which Dr.
Allison has been involved. The upper section is more recent research while
the bottom section is older research. Many of the more recent articles
involve the use of text analytics, a relatively new and important field of data
analysis. The titles of the articles are hyperlinked should you like to
read them.
Mission statements and vision statements: Examining the relationship toward
performance outcomes.Abstract: This paper examines 798
firms with mission statements and vision statements to show there are
relationships between the two and posits that strong relationships produced
greater businessal performance. Using the taxonomies of Allison (2017a),
Allison (2017b), and an extension of the latter developed in this paper, the
statements are classified into their taxonomic groups and then analyzed
statistically. The results surprisingly show a single strong link between one
type of mission statement and one type of vision statement. This paper then
discusses how such a relationship may result in superior performance outcomes.
Consequently, this paper significantly contributes to theory by finding a
specific relationship between statements, discussing why some firms have this
relationship, and then extending this discussion to businessal performance.
Values statements and businessal culture: Does the first actually reflect
the second?Abstract: There has been much research
into businessal culture. However, there has been little research into its
artifacts, most notably the values statement that should convey the cultural
values of the business. This paper examines culture in light of values
statements and creates seven propositions that suggest while artifacts such as
values statements are outgrowths of the culture, they may not always convey the
businessal values they should. The value in these propositions is that
research must be cautious in using artifacts in assessing businessal
culture.
Values statements: The missing link between
organizational culture, strategic
management, and strategic communication.
Abstract: This paper aims to examine 611 values statements to determine if
values statements contain characteristics of businessal culture as provided by Denison and Mishra (1995)
The general hypothesis given is there is a relationship between values statements and culture characteristics. Four testable hypotheses, one for each of Denison and Mishra’s (1995) characteristics, are created and tested.
Organizational culture can be displayed by
way of values statements and can potentially affect organizational strategy and
organizational communication. Wording is extremely important in creating a values statement, and that statement must clearly reflect the
cultural values of the business.
A vision statement taxonomy: Linking strategic management, strategic
communication, and businessal culture.
Abstract: Organizational vision statements have typically been studied as
part of strategic management. This paper shows they are also part of strategic
communication and develops a hierarchical taxonomy. The methodology used includes using text
mining and analytics to discover the taxonomy based on natural language rather than
predetermined classifications that may contain researcher bias and error. This novel approach
created the taxonomy based on characteristics of the statements and, consequently, led to the
development of propositions that link vision statements to organizational culture. Thus, this
paper extends theory in strategic management, strategic communication, and
organizational culture
while utilizing a research methodology that is relatively new and less subject to researcher bias.
Advancing strategic communication through mission
statements: Creation of a natural language taxonomy.
Abstract:
This paper creates natural language taxonomy for mission
statements using text analytics rather than predefined researcher classes. The
uniqueness of the paper is present in the fact there has not been taxonomy of
mission statements created until now and the taxonomy is based on the actual
wording of the statements. Furthermore, this study links mission statements, a
topic of strategic management, to the new and growing field of strategic
communication. The sample used for this paper was 798 firms that had mission
statements written in English. The firms chosen vary widely in size, mission and
industry so a broader taxonomy could be developed. The result is a three-class
taxonomy that complements existing theory and is useful for theory development.
E-Commerce and the newspaper
industry: Determinants to first-movership, 1994 - 2006.
Abstract: This paper shows there is at least one determinate for newspaper
firms adopting ecommerce as a first-mover strategy during the period 1994-2006. One
hundred two competitive newspaper regions were examined to determine if there existed
factors related to a newspaper firm being first to adopt e-commerce in the given region. While
size and age of the firm were examined, only size proved to be a significant factor in a firm
being a first-mover. The newspaper industry is rarely studied and this study contributes
to the understanding of that industry. In addition this study is unique in since combines the
topics of e-commerce and firstmover theory with the newspaper industry.
Newspaper e-commerce adoption: A
first-mover precursor and
consequence, 1994-2006.
Abstract: This paper empirically examines first-movership in the newspaper industry. The first hypothesis generated shows the size of a firm, as measured by advertising rates, is a precursor to which firm was a first-mover into e-commerce. The second hypotheses generated shows a surprising result coming from first-mover adoption of e-commerce. The firms that were first-movers actually experienced a decrease in size, as measured by advertising rates. The two hypotheses in conjunction show that the very reason some firms may have adopted e-commerce may have also caused a first-mover disadvantage. This study extends first-mover theory and e-commerce theory in a very understudied industry.
Toward a comprehensive theory of shareholder letters:
Theoretical framework, taxonomy development, and proposition.
Abstract:
Using text mining software, this study takes as sample of 252 shareholder
letters and develops a three-class “natural language” taxonomy. Then this study
couples this taxonomy with the topic of organizational impression management to
develop a sequence of propositions. The uniqueness of this study is demonstrated
in two ways. First, this is one of the
first studies to use text mining software to create a taxonomy from the actual
language used rather than from predefined classes.
Second, this is the first to create a taxonomy of shareholder letters and
the development of this taxonomy may be a step toward establishing a more
comprehensive theory of strategic communication.
Other Research
Ethics statements: A taxonomy from natural language.
business values statements: A natural language taxonomy.
E-commerce strategies: A look at choices.
E-commerce firms versus physical firms: An initial strategy framework.
Reducing impression management: Selection with accuracy.
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